Research & Personas
Understanding our users through comprehensive research and persona development.
Key Pain Points
Confusing Search Inteface.
Time Consuming Booking Process.
Payment Failures And Errors.
User Personas
Riya
Frequent Commuter
Daily office commuter who needs quick, reliable booking for regular routes.
Amit
Occasional traveler
Business traveler who books trains monthly for client meetings.
Fatima
First-time traveler
Senior citizen who prefers Hindi language support and simple interface.
Prototype & Key Interactions
Interactive prototype showcasing improved user flows and micro-interactions that enhance the booking experience.
Final Design Solution.
"Faster, clearer, and more reliable booking for every Indian traveler."
Project Impact
The redesigned IRCTC interface addresses core user pain points while maintaining the trust and reliability users expect from India's primary rail booking platform. Our solutions focus on reducing cognitive load, improving task completion rates, and creating a more inclusive experience for diverse user groups.
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